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Vita Coco coconut water National Class Action

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VITA COCO COCONUT WATER SETTLEMENT ALERT

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On February 28, 2012, Consumer Law Group commenced a class action alleging that All Market Inc. had misrepresented the characteristics of its Vita Coco coconut water and more specifically that it: (1) offers less sodium, magnesium, and potassium than stated on its nutritional label, and (2) does not hydrate more effectively than less expensive sports drinks.

On September 24, 2012, the parties reached a proposed national settlement. A copy of the settlement agreement is available here:

Settlement Agreement (English)
Entente de règlement (Français)

On November 27, 2012, the Superior Court of Quebec scheduled a motion for authorization of the action as a class action and approval of the settlement agreement for January 15, 2013 at 2:00 PM in room 2.11 at the Montreal Court House located at 1, Notre-Dame St. East, Montreal, Quebec. The Court ordered the following notice regarding that hearing:

Notice to Class Members (English)
Avis aux membres (Français)

On January 30, 2013, the Honourable Madam Justice Chantal Corriveau, judge of the Superior Court of Quebec approved the settlement agreement , a copy of which is available here:

Quebec Superior Court Judgment dated January 30, 2013

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CONSUMER LAW GROUP has launched a Canada-wide class action lawsuit against All Market Inc. on behalf of individuals who have purchased the product Vita Coco coconut water.

The class action involves the deceptive, misleading, false, and unfair advertising of Vita Coco as an electrolyte induced beverage similar to a sports drink.

In fact, in an independent study it was found that Vita Coco Coconut Water did not contain the amount of nutrients specified on the product's label. In tests, it was shown that there was 40% less sodium than advertised (only 18 mg out of its listed 30 mg), 35% less magnesium (only 20.80 out of its listed 32 mg), and 16% less potassium (only 432.60 out of its listed 515 mg)

In addition, Vita Coco contains much less sodium than a sports drink, which is the key mineral lost during sweating and is, therefore, not effective for sports recovery.

Therefore, consumers of Vita Coco would not have agreed to buy a product which does not contain the level of nutrients that was represented to them and certainly would not have consented to pay a premium price for it.

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The class action lawsuit identifies the group of affected persons as:

o all residents in Canada who have purchased VITA COCO® coconut water, or any other group to be determined by the Court;

Alternately (or as a subclass)

o all residents in Quebec who have purchased VITA COCO® coconut water, or any other group to be determined by the Court;

If you or someone you know has bought the drink Vita Coco coconut water and you wish more information on potential compensation or to be kept advised of the status of the Vita Coco coconut water Class Action litigation or any resulting compensation resulting from the Vita Coco coconut water Class Action Lawsuit in Canada, Quebec or Ontario, please provide your contact information to our law firm using the below form.

IF YOU WISH TO JOIN THE CLASS ACTION OR TO SIMPLY GET MORE INFORMATION, PLEASE COMPLETE THE FORM BELOW. Please note that providing your information creates no financial obligation for you. You are not charged any fee or cost for joining this class action. Our law firm is paid a contingency fee from the compensation recovered, only if the class action is successful. All information contained in this transmission is confidential and Consumer Law Group agrees to protect this information against unauthorized use, publication or disclosure.

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This class action is now closed.


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