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JUUL e-Cigarettes Canadian Class Action


CONSUMER LAW GROUP is investigating a Canada-wide class action lawsuit against JUUL Labs, Altria Group, and Philip Morris for their JUUL e-cigarettes.

These companies are preying on youth to recruit replacement smokers for financial gain and knowingly withholding information from consumers, specifically teenage users, about the addictive nature of JUULs.

These companies have been successful in luring teenagers to their JUUL products and in so doing, are getting “customers for life”. Schools are struggling with their students’ vaping addiction.

There are currently six JUULpod flavours offered for sale in Canada: Virginia Tobacco, Mint, Mango, Vanilla, Fruit, and Cucumber. All six flavours are currently available in the five, three and 1.5 percent nicotine strengths at convenience stores, vape shops, and on JUUL Labs' e-commerce site at

The sales campaigns for JUULs – now hugely popular with teenagers – are at the heart of a federal investigation in the United States into whether the company intentionally marketed its devices to youth. The U.S. Food and Drug Administration (FDA) has announced a major crackdown on the vaping industry and in particular, on the trendy JUUL devices.

These companies have been luring teenagers to try the JUUL products and have introduced many to nicotine. The FDA also demanded that Juul Labs turn over company documents about the marketing and research behind its products, including reports on focus groups and toxicology, to determine whether Juul is intentionally appealing to the youth market despite its statements to the contrary and despite knowing its addictive potential.

The makers of JUUL e-cigarettes have touted their products as cessation tools for adult tobacco smokers, yet, problematic usage has exploded among adolescents. JUUL devices were emphasized as particularly problematic because of their high nicotine content, high addiction potential and flash drive-like design.

As a result of this misconduct, consumers were harmed and suffered actual damages in purchasing and/or using JUUL e-cigarettes and unknowingly exposing themselves to health risks.

The class action includes all persons in Canada who have purchased and/or used JUUL Products, as well as legal guardians of JUUL users under 18.

If you or someone you know has purchased and/or used a JUUL e-cigarette and you wish to obtain more information on potential compensation or to be kept advised of the status of the JUUL e-cigarettes Class Action litigation or any resulting compensation resulting from the National Class Action Lawsuit in Canada, Quebec or Ontario, please provide your contact information to our law firm using the below form.

IF YOU WISH TO JOIN THE CLASS ACTION OR TO SIMPLY GET MORE INFORMATION, PLEASE COMPLETE THE FORM BELOW. Please note that providing your information creates no financial obligation for you. You are not charged any fee or cost for joining this class action. Our law firm is paid a contingency fee from the compensation recovered, only if the class action is successful. All information contained in this transmission is confidential and Consumer Law Group agrees to protect this information against unauthorized use, publication or disclosure.

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JUUL e-Cigarettes Canadian Class Action
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Disclaimer: The Consumer Law Group website is not intended to create an attorney-client relationship between you and the firm. By submitting your information to us, you are not creating an attorney-client relationship with the firm, although the information will be kept confidential. An attorney-client relationship may be formed only after we check for conflicts of interest and the firm and you sign a mandate agreement. The firm may contact you about your legal claim to discuss representation options. Because of the volume of e-mails, we cannot promise to respond to every submission.

In any class action lawsuit, it is the court that approves who will be eligible for participation in the class. If you feel you may qualify for damages or remedies that might be awarded in this class action litigation, we request you fill out the above form to help us determine if you are a legitimate member of the class or to make sure you get any court mailings about the case. However, the return of the above form does not guarantee you any type of compensation.

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