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Blue Buffalo Pet Food Products Class Action

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**Settlement Alert**

THERE IS A CLASS ACTION SETTLEMENT RELATED TO THE MARKETING OF BLUE BUFFALO PET FOOD PRODUCTS BEFORE 2016

A settlement has been reached with Blue Buffalo Company, Ltd. and Blue Buffalo Pet Products, Inc. (“Defendants”) regarding allegations of misrepresentation by the Defendants prior to February 2016 regarding chicken/poultry by-product meals, corn, wheat, soy, and artificial preservatives in their ultra-premium lines of dog and cat food products (“Blue Buffalo Pet Food Products”).

The Ontario Superior Court of Justice will hold a hearing to decide whether to approve the settlement, so that the benefits can be issued. Those included in the proposed Settlement Class have legal rights and options. More information is in the Long Form Notice, which is available at www.clg.org.

WHAT IS THIS ABOUT?
The Plaintiff alleges that the Defendants have made certain misrepresentations in respect of Blue Buffalo Pet Food Products marketed in Canada. The lawsuit seeks monetary damages from the Defendants. The Defendants deny the Plaintiff’s allegations of wrongdoing and assert numerous defences to the Plaintiff’s claims. The Court has made no determination about the strengths or weaknesses of any of the Plaintiff’s allegations, or any of the Defendants’ defences. Instead, the Plaintiff and Defendants have entered into a settlement agreement to end the litigation.

WHO IS INCLUDED?
If the settlement is approved by the Court, the settlement will include all residents in Canada who have purchased Blue Buffalo Pet Food Products on or before September 8, 2019. Each of these persons is a Settlement Class Member.

WHAT DOES THE SETTLEMENT PROVIDE?
Listed Class Members will automatically receive one payment of CAD$94.75, without the need to make any claim. Listed Class Members are Settlement Class Members who (i) registered with Consumer Law Group P.C. on or before September 8, 2019, and (ii) do not opt out of the Settlement Class. If you did not register with Consumer Law Group P.C. on or before September 8, 2019, you will not receive any payment, even if you are a Settlement Class Member.

The settlement also provides for charitable donations totaling CAD$375,000 to registered charities promoting the welfare of cats and dogs in Canada.

The Long Form Notice and the Settlement Agreement, available at www.clg.org, describe in detail the benefits available under the proposed settlement. In the event of any conflict between this notice and the Settlement Agreement, the Settlement Agreement shall prevail.

YOUR OPTIONS
If you do not want to be legally bound by the settlement, you must exclude yourself from the Settlement Class by June 14, 2021, or you will not be able to sue the Defendants about the legal claims this settlement resolves, ever again. If you exclude yourself, you cannot get any benefits from the settlement. If you stay in the settlement Class, you may object to the settlement by May 30, 2021. The Long Form Notice explains how to exclude yourself or object.

The Court will hold a hearing in the case known as Hardwick v. Blue Buffalo Company, Ltd. and Blue Buffalo Pet Products, Inc., Court File No. 16-67441 on July 29, 2021 at 10:00 a.m. at 161 Elgin St., Ottawa, Ontario, to consider whether to approve the settlement, as well as a request by Class Counsel for legal fees and disbursements in the amount of CAD$295,000, plus HST, to be paid by the Defendants. You or your own lawyer, if you have one, may ask to appear and speak at the hearing at your own cost, but you do not have to. For more information, use the contact information shown below.

CALL 1-888-909-7863 OR VISIT WWW.CLG.ORG

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CONSUMER LAW GROUP has launched a Canada-wide class action lawsuit against Blue Buffalo Company, Ltd. and Blue Buffalo Pet Products, Inc. (“Blue Buffalo”) on behalf of individuals who have purchased their ultra-premium lines of dog and cat food products which include:

- “Basics”
- “Blue”
- “Freedom”
- “Longevity”
- “Organics”
- “Wilderness”

The class action alleges that Blue Buffalo falsely, misleadingly or deceptively represented, through the use of their TRUE BLUE PROMISE and others modes of advertising, that their pet food products contained only the finest natural ingredients with:

• “NO Chicken/Poultry By-Product Meals”
• “NO Corn, Wheat or Soy”
• “NO Artificial Preservatives, Colors or Flavors”
• Superior nutrition as compared to those of standard competitor pet food products.

In truth, scientific testing has revealed that that Blue Buffalo Pet Food Products actually do contain substantial amounts of chicken/poultry by-product meal contrary to their widespread representations. Independent scientific testing has also revealed that the Blue Buffalo Pet Food Products contain corn, rice, grains, soy and/or artificial preservatives. The Blue Buffalo Pet Food Products simply fail to meet the TRUE BLUE PROMISE and/or the Health Benefits as advertised.

If you or someone you know has bought Blue Buffalo Pet Products and you wish to obtain more information on potential compensation or to be kept advised of the status of the Blue Buffalo Pet Food Products Class Action litigation or any resulting compensation resulting from Blue Buffalo Pet Food Products Class Action Lawsuit in Canada, Quebec or Ontario, please provide your contact information to our law firm using the below form.

IF YOU WISH TO JOIN THE CLASS ACTION OR TO SIMPLY GET MORE INFORMATION, PLEASE COMPLETE THE FORM BELOW. Please note that providing your information creates no financial obligation for you. You are not charged any fee or cost for joining this class action. Our law firm is paid a contingency fee from the compensation recovered, only if the class action is successful. All information contained in this transmission is confidential and Consumer Law Group agrees to protect this information against unauthorized use, publication or disclosure.

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